Blog
Fragrance, refills and what we’re making in Brooklyn.
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News
For Earth Day, We’re Donating 100% of Revenue
On April 22, 2025, every dollar spent with us — shipping aside — went to the Ocean Conservancy. -
News
GQ Recognizes Inner Circle as Best Candle Under $30
Tobacco leaf, cacao and vanilla, about 40 hours of burn time, and a spot alongside Homecourt and Flamingo Estate in GQ’s candle roundup. -
Launches
Introducing Campfire Stereo
Pink pepper, clove, guaiac wood, chestnut and vanilla — a smoky winter candle inspired by REPLICA By the Fireplace. -
Visit
Warehouse Fridays: Visit Us in Bushwick
No single stockist carries our full range, so we opened the warehouse: shop everything, meet the team and see how the candles get made. -
Launches
Introducing Inner Circle
Inspired by Tom Ford’s $125 Tobacco Vanille: tobacco leaf, cacao and vanilla in a candle under $30, with a refill for less than $20. -
Guides
Getting the most out of your Element Brooklyn reed diffuser
Four reeds or all ten, flipped every week or two, kept out of direct sun: how to stretch one bottle to three or four months. -
Launches
Introducing Commodore
Aged rum, eucalyptus and bergamot in a nod to traditional bay rum, sold only as refill pouches that fill a standard bottle twice. -
News
Annual Sale Now On
No Memorial Day, Labor Day or Christmas sales — the November 25–December 2 event was our only sitewide discount of 2024. -
Launches
Announcing Reed Diffusers
Tomato leaf for $35 and a fireplace scent for $33 (compare to REPLICA at $95) — with a glass diffuser you keep and refill. -
Perspectives
Why we decided to use plastic for our dispensers
Glass breaks in showers, needs a 2,700°F furnace and weighs more to ship — the case for a 53g dispenser you buy once and keep. -
Launches
Introducing Olympus
Lemon peel, parsley, rosemary, thyme and patchouli in a warm, herbaceous hand soap, sold in refill pouches that use 85% less plastic. -
Launches
Introducing Kiso Forest
The hinoki cypress of Nagano’s shrines and sento bathhouses — compare to Le Labo Hinoki, at up to 83% less per ounce. -
Visit
Visit our first-ever popup in Greenpoint
A former Santander branch turned $1-a-month art studio, an installation by Victor Jeffreys II, and our new Kiso Forest range. -
News
Announcing our brand and packaging redesign
Every soap, cream and candle gets its own icon and color, several products get new names, and old-packaging stock sells through October. -
Guides
How to use our candle refills
Stop at a third of an inch of wax, then freeze it for two hours or fill it with boiling water — either way the jar is ready for a refill. -
News
Element Brooklyn featured for using Shopify's smart order routing
Routing orders between Brooklyn and Tempe, Arizona cut 1.2 days off delivery and $1.14 off shipping per order — here’s how it works. -
News
Element Brooklyn is now a member of 1% for the Planet
Our 1% goes to Urban Ocean Lab, a Brooklyn think tank drafting a ‘Blue New Deal’ for coastal cities facing climate change. -
Guides
Sustainable kitchen products – the eco-friendly consumer's guide
Tablet cleaners, washable mop pads, plant-based sponges, PFA-free pans — the kitchen swaps that cut plastic and harsh chemicals. -
News
All of our products are now certified Plastic Negative
Project Neela Sagar in Hyderabad sends unrecyclable chip bags and candy wrappers to cement kilns — our share is a projected 2,292 pounds a year. -
Guides
Hand and body cream refill options — the eco-friendly consumer's guide
Sol de Janeiro’s pods, Plaine’s bottle returns, Ethique’s concentrates and more — six ways to refill moisturizer, and the catch with each. -
Guides
Glass candle jars — environmental considerations
Only 31.3% of US glass containers were recycled in 2018. Why reusing a candle jar — or refilling it — beats the curbside bin. -
News
Element Brooklyn is now certified cruelty-free
Most cruelty-free claims stop at the finished product. Leaping Bunny covers every supplier and contractor, and rules out markets that test. -
Guides
Types of reusable shopping bags: which are the most eco-friendly?
Paper bags take twice the energy of plastic, and a cotton tote needs hundreds of uses to break even — eight options compared. -
Guides
A guide to soap dispensers for restaurants
Under-counter, wall-mount or freestanding, foam or liquid — and how bulk bottles, concentrates and refill pouches compare at the sink.
