Blog
Essays on pricing, packaging, reuse and the fragrance industry
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Perspectives
Why Does Everything Suddenly Smell Like a Tomato Plant?
Tomato leaf has gone from perfumery curiosity to one of the most talked-about notes in fragrance. Here’s what it actually smells like, and why green scents are having a moment. -
Perspectives
Why You Keep Seeing Element Brooklyn in Restaurant Bathrooms
More than 800 restaurants, hotels, gyms and offices now stock our soap. Why the bathroom deserves as much thought as the menu, and how we refill at scale. -
Perspectives
Up to 30% Off Starts Now: Why We Only Do This Once a Year
People often ask why Element Brooklyn doesn’t run constant promo codes or seasonal sales. The short answer: our everyday prices are already as fair as we can make them. The longer answer has to do ... -
Perspectives
Beyond the Blue Bin: Why Reuse Beats Recycling
Putting a bottle or carton in the blue bin feels virtuous. We’ve been taught that recycling is the way to help the planet. But the truth is that recycling has largely been a feel-good myth that dis... -
Perspectives
What “The House of Beauty” Teaches Us About the Industry
The beauty industry is built on alluring myths – stories we’re sold about “pure” ingredients, luxury worth any price, and harmless self-care. Beauty journalist Arabelle Sicardi’s new book The House... -
Perspectives
Our Closed-Loop Refillery Partnerships
At Element Brooklyn, we believe the most powerful step toward sustainability isn’t recycling what we consume, but consuming less by reusing what we already have. That’s why we’ve embraced a closed-... -
Perspectives
Why We’re Not On Amazon
We get asked all the time why our products aren’t available on Amazon. A recent TikTok comment with hundreds of likes summed it up: “Need you guys to get on Amazon! I can’t do shipping fees on a so... -
Perspectives
Luxury's Price Surge: How Fragrances Fuel Profits
In the past few years, luxury conglomerates like LVMH and L'Oréal have been steadily raising prices, especially in their fragrance and high-end beauty lines. Prestige fragrances have seen some of t... -
Perspectives
Who Pays for Free Shipping?
We’re often asked by our customers why we don’t offer free shipping on every order. The answer is that shipping and order fulfillment isn’t free: it routinely costs us more than double the $5.90 th... -
Perspectives
Why we decided to use plastic for our dispensers
At Element Brooklyn, we’re committed to creating products that are genuinely sustainable and accessible. We understand that choosing to make our hand soap, body soap and hand cream dispensers from ...
