Recent love from the media
Press
NBC Select
The best plastic-free dish sponges to use to avoid microplastics in your food and kitchen
"Element Brooklyn sent me a sample of these plant-based sponges and I love how durable they are. They don’t feel flimsy and so far, the scrub side of the sponge hasn’t shed or fallen off."
Apartment Therapy
I Found a Brand That Makes Affordable Versions of Luxe Hand Soaps (My Guests Couldn’t Tell the Difference!)
"Element Brooklyn offers premium refills inspired by the fragrances of luxury brands, all at a fraction of the price."
BuzzFeed
57 Affordable Alternatives That’ll Help You Make The Most Out Of Your Budget
"This one has the same top notes of orange, cedarwood, and rosemary, butttt you get double the amount of soap and pay about half the price — a true win-win-WIN."
Architectural Digest
Pumpkin Spice Is Out—These Fall Scents Reign Supreme
"Fragrance experts explain how to scent-scape your home this season"
HOUSE BEAUTIFUL
16 Home Items Our Editors ALWAYS Buy on Repeat, Starting at $4
"My foaming hand soap pumps from Amazon would break after a few months of using them, and I was fed up. I was on the hunt for a company that made refillable soap pouches and a good bottle, which is how I discovered Element Brooklyn"
BUSINESS INSIDER
Element Brooklyn dupes the most luxurious scents on the market and makes them into refillable candles, soaps, and more
"Element Brooklyn has managed to be environmentally friendly yet still provides high-end fragrance options that are luxurious and endlessly elegant."
NEWBEAUTY
The Age of Luxury Hand Sanitizers Is Here
"An effective rinse-free refresh that comes in Element Brooklyn’s beloved mandarin scent, boosted with glycerin and enriched with rosemary and bergamot essential oils."
SHOPIFY
Element Brooklyn Recognized on Times Square Billboard
“We were selected by Shopify to represent the winners of its latest initiative for fast growing companies, the Milestone Members Club.”
HGTV
Editors’ Clean Home Awards 2025
Winner, Best Soap Refill. “I don't think I'll ever buy another soap again, based on its fragrance.”
EATER
The Best Fancy Candles for Food-Lovers and Dinner Parties
"The best Loewe tomato candle dupe"
EATER
The Best Fancy Hand Soaps to Class Up Your Kitchen Counter
"The Mandarin refill is renowned on Reddit"
The Hollywood Reporter
Amanda Seyfried On Her Favorite Eco-Conscious Gifts for Moms and Kids
“Their hand soaps smell just like Le Labo — and their candles are refillable, which is a game changer.”
GQ
The Best Scented Candle Under $30
“Inner Circle candle punches far above its weight... with inexpensive refills readily available, it’s almost a little too easy to fake it till you make it.”
CNBC
Harvard Law grad started his hand soap business with a $300 KitchenAid mixer
“Focusing on refills of his soaps and candles, on top of being sustainable and eco-friendly, helped create repeat customers.”
Stylecaster
Best Value Scented Hand Cream
“Element Brooklyn has quickly become one of our team’s favorite soap, cream, and candle brands because of its affordable price point, comparison to high-end scents, and focus on sustainability.”
