Recent love from the media
Press
SHOPIFY
Element Brooklyn Recognized on Times Square Billboard
“We were selected by Shopify to represent the winners of its latest initiative for fast growing companies, the Milestone Members Club.”
HGTV
Editors’ Clean Home Awards 2025
Winner, Best Soap Refill. “I don't think I'll ever buy another soap again, based on its fragrance.”
EATER
The Best Fancy Hand Soaps to Class Up Your Kitchen Counter
“Element Brooklyn makes affordable, bottle-free, unabashed dupes for luxury skincare brands such as Aesop.”
The Hollywood Reporter
Amanda Seyfried On Her Favorite Eco-Conscious Gifts for Moms and Kids
“Their hand soaps smell just like Le Labo — and their candles are refillable, which is a game changer.”
GQ
The Best Scented Candle Under $30
“Inner Circle candle punches far above its weight... with inexpensive refills readily available, it’s almost a little too easy to fake it till you make it.”
CNBC
Harvard Law grad started his hand soap business with a $300 KitchenAid mixer
“Focusing on refills of his soaps and candles, on top of being sustainable and eco-friendly, helped create repeat customers.”
Stylecaster
Best Value Scented Hand Cream
“Element Brooklyn has quickly become one of our team’s favorite soap, cream, and candle brands because of its affordable price point, comparison to high-end scents, and focus on sustainability.”
