Everyday routines deserve luxury fragrance and exceptional performance – without excessive packaging or markup.
We make refill-first essentials for home and body, pairing distinctive scents and quality formulas with a smarter system that dramatically reduces waste.
Highest quality ingredients
All our soaps and creams are made in New York. They’re gentle, effective, and thick and luxurious – a little goes a long way.
Our candles are hand-poured in our Bushwick factory.
We don’t use sulfates, phthalates or other harmful ingredients.
Unbeatable value
Designer brands charge steep prices to cover the high costs of branding, packaging, and prestige – so you end up paying far more than the product itself is worth.
Our refills cost less because they’re focused on what actually matters – quality ingredients, less waste, and real value.
Radically less plastic
We’re on a mission to reduce plastics, which take hundreds of years to decompose and wreak havoc on the marine environment. Every refill pouch means fewer plastic bottles in the world – and that adds up fast.
Although some brands make a big deal about using recycled materials, recycling is an imperfect and expensive process. It’s much more impactful to simply use less plastic.
Our certifications
Certified Cruelty-Free
The Leaping Bunny Program has certified that no new animal tests were used in the development of any of our products.
1% For the Planet
We donate 1% of our revenue to the Ocean Conservancy, an organization committed to protecting the ocean for future generations.
Net Plastic Negative
In partnership with rePurpose Global, we remove twice as much plastic from the environment than we use.
Our Stand
Reuse beats
recycling.
recycling.
Recycling is an expensive and inefficient process – we should focus on reusing what we already have.
Learn more →
Luxury prices
are a scam.
are a scam.
You’re paying for branding, marketing, and mystique.
Learn more →
We don’t play
Amazon’s game.
Amazon’s game.
Amazon uses deep pockets and massive scale to undercut everyone else and engage in unsustainable practices.
Learn more →
Our doors are
open.
open.
Come see how our products are made and chat to a member of our team.
Learn more →
We don’t pretend
shipping is free.
shipping is free.
It’s important not to hide the real costs of convenience.
Learn more →
Refilleries are
the future.
the future.
We supply bulk soap in 15-gallon refillable drums as part of a closed-loop system with zero plastic waste.
Learn more →Element Brooklyn has quickly become one of our team’s favorite soap, cream, and candle brands because of its affordable price point, comparison to high-end scents, and focus on sustainability.
— StyleCaster
What we avoid
All of our products are refill-first: buy a soap dispenser or candle jar once and reuse it forever. Less packaging made means less waste created.
What we remove
We can't make everything plastic-free yet (we're working on it). So for every gram of plastic we use, we remove two grams from the environment.
New York proud
We have a borough in our name for a reason. We're proud to do business in this city, which is also our biggest market.
Stockists
To reduce waste even further, we're making our products available at bring-your-own-container refill bars around the U.S.
Gallery of Scent
Join us at the South Street Seaport this summer for an interactive exploration of modern fragrance, candle-making workshops and our zero-waste refillery.
