Our Mission

Better alternatives to products you love

Say goodbye to single-use plastic bottles

Plastic usage per refill 16 fl oz / 500 g

Element Brooklyn pouch
Typical plastic bottle

Recycling is good. Reducing is better.

Plastic does not belong in the oceans

The living world can’t operate without a healthy ocean – and neither can we

- David Attenborough

The ingredients are what matter

Expensive brands make a big deal about their formulations. But there are only a few ways to make soap. Something we've discovered: there's no secret formula.

We use the same or similar ingredients, and in our opinion our products work just as well. Please note that we are not affiliated with or endorsed by any other brand.

Affordable, impactful alternatives to products you love

Small luxuries made affordable

Cost per refill 16 fl oz / 500 g

Element Brooklyn refills
Typical brand-name product

New York proud

We have a borough in our name for a reason. We're proud to do business in this city, which is also our biggest market.

We are based in Bushwick and all our soaps are manufactured locally. Some other products are sourced globally but all are vetted by our Brooklyn-based team.

Majson Jar is stockist of Element Brooklyn

Maison Jar, Brooklyn, NY


We're partnering with refilleries

View our stockists

Our certifications

We are a member of several leading impact organizations


We are certified cruelty-free

The Leaping Bunny Program has certified that no new animal tests were used in the development of any of our products

Read the announcement
Positive impact

We donate to environmental causes

We're a member of One Percent for the Planet, committing to donate to causes to protect the environment

Read the announcement
Plastic reduction

We are net plastic negative

This means that we remove twice as much plastic from the environment than we use, verified by rePurpose Global

Read the announcement