Announcing our brand and packaging redesign

We're excited to announce that Element Brooklyn has an all new logo, website, and packaging lineup! We worked with Buddy-Buddy to completely reconceptualize our brand identity.

Although we were fairly happy with our previous wordmark, we wanted to find something more distinctive, allowing our customers to easily track our brand as we continue to expand our product range. We tried to balance our no-nonsense philosophy (and our focus on simple, practical alternatives to designer brands) with something that better reflected the luxurious, high-quality formulations of all of our products. 

Each of our soap, cream and candle products now also has a distinctive icon and packaging color. Our full range of candles and candle refills will be unveiled later this year; for now, these are the selections for our soaps and creams:

We've also renamed many of our products in order to better evoke the experience of using them. Our Desert Bloom range, for example, brings to mind a reviving oasis for the senses. 

In order to avoid unnecessary waste, we will continue to sell inventory in the old packaging style. Please be aware that through October, you may receive products with the old logo and old names:

We can't wait to share more with you about all of the other exciting changes happening at Element Brooklyn. Stay tuned!