
Recent love from the media

Apartment Therapy
I Found a Brand That Makes Affordable Versions of Luxe Hand Soaps (My Guests Couldn't Tell the Difference)
“Element Brooklyn offers premium refills inspired by the fragrances of luxury brands, all at a fraction of the cost.”
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NBC Select
The best plastic-free dish sponges to use to avoid microplastics in your food and kitchen
“Element Brooklyn sent me a sample of these plant-based sponges and I love how durable they are.”
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BuzzFeed
57 Affordable Alternatives That'll Help You Make The Most Out Of Your Budget
“This one has the same top notes of orange, cedarwood, and rosemary, butttt you get double the amount for less than half the price.”
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Eater
The Best Fancy Candles for Food-Lovers and Dinner Parties
“The best Loewe tomato candle dupe”
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Architectural Digest
Pumpkin Spice Is Out—These Fall Scents Reign Supreme
“Fragrance experts explain how to scent-scape your home this season”
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House Beautiful
16 Home Items Our Editors ALWAYS Buy on Repeat, Starting at $4
“My foaming hand soap pumps from Amazon would break after a few months of using them, and I was fed up.”
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Business Insider
Element Brooklyn dupes the most luxurious scents on the market and makes them into refillable candles and soaps
“Element Brooklyn has managed to be environmentally friendly yet still provides high-end fragrance options.”
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NewBeauty
The Age of Luxury Hand Sanitizers Is Here
“An effective rinse-free refresh that comes in Element Brooklyn's beloved mandarin scent, boosted with aloe vera.”
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Shopify (Element Brooklyn Blog)
Element Brooklyn Recognized on Times Square Billboard
“We were selected by Shopify to represent the winners of its latest initiative for fast growing companies.”
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HGTV
Editors' Clean Home Awards 2025
“Winner, Best Soap Refill. "I don't think I'll ever buy another soap again, based on its fragrance."”
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Eater
The Best Fancy Hand Soaps to Class Up Your Kitchen Counter
“The Mandarin refill is renowned on Reddit”
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The Hollywood Reporter
Amanda Seyfried On Her Favorite Eco-Conscious Gifts for Moms and Kids
“Their hand soaps smell just like Le Labo — and their candles are refillable, which is a game changer.”
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GQ
The Best Scented Candle Under $30
“Inner Circle candle punches far above its weight... with inexpensive refills readily available, it's a no-brainer.”
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CNBC
Harvard Law grad started his hand soap business with a $300 KitchenAid mixer
“Focusing on refills of his soaps and candles, on top of being sustainable and eco-friendly, helped the brand grow.”
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Stylecaster
Best Value Scented Hand Cream
“Element Brooklyn has quickly become one of our team's favorite soap, cream, and candle brands.”
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Business Insider
The 45 best college graduation gifts for her
“One of the best places to buy candles, Element Brooklyn excels at crafting spot-on dupes for luxury fragrances. ”
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WCVB
Easy eco-friendly swaps you can make in your home
“Element's products are manufactured in New York and are made of a gentle but nourishing sulfate-free formula.”
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House Beautiful
Eco-Friendly Home Products We Swear By
“My search for refillable hand soap led me to Element Brooklyn—I instantly loved their branding and all the scent options they had.”
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HuffPost
An Affordable Alternative to the Famed Candle from Loewe
“If you want your tomato candle to be more of the earthy, vegetal variety, you might want to stick your nose in the Jardín Azteca candle from Element Brooklyn.”
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