About Us

Better alternatives to products you love

Our mission at Element Brooklyn is to bring quality formulations and luxurious fragrances into your home – without wasteful packaging and high price tags.

Fabulous fragrances

We believe in bringing moments of delight to your everyday household experiences. Fragrances can be calming, rejuvenating, uplifting; we invite you to try out our full range and find your favorites.

If you don’t like a particular product, you’re welcome to send it back; we offer free returns within 90 days of purchase.

Highest quality ingredients

All our soaps and creams are made in New York. They’re gentle, effective, and thick and luxurious – a little goes a long way.

Our candles are hand-poured in our Bushwick factory.

We don’t use sulfates, phthalates or other harmful ingredients.

Unbeatable value

When you’re buying from a high-end brand, most of what you pay covers the cost of fancy retail stores, expensive marketing campaigns, and other overhead.

Our products are between 70% and 90% cheaper than designer equivalents.

Radically less plastic

We’re on a mission to reduce plastics, which take hundreds of years to decompose and wreck havoc on the marine environment. Our refill pouches reduce plastic usage by about 80%.

Although some brands make a big deal about using recycled materials, recycling is an imperfect and expensive process. It’s much more impactful to simply use less plastic.

Our certifications

Certified Cruelty-Free

The Leaping Bunny Program has certified that no new animal tests were used in the development of any of our products. Learn more

1% For the Planet

We donate 1% of our revenue to the Ocean Conservancy, an organization committed to protecting the ocean for future generations. Learn more

Net Plastic Negative

In partnership with rePurpose Global, we remove twice as much plastic from the environment than we use. Our impact project in Hyderabad keeps plastics out of landfills and waterways. Learn more

Why we're better

Aesop
Byredo
Diptyque
Le Labo
Price for 34 oz soap
$11
$43
$70
$107
$66
Plastic usage for 34 oz soap
10g
65g
63g
63g
69g
Sells soap refills?
×
×
Some, for $40+
×
Sells candle refills?
×
×
Some, for $120+
×
Certified Plastic Negative
×
×
×
×
1% for the Planet
×
×
×
×
Leaping Bunny Certified
×
×
×
Return Policy
90 days even if used
30 days
30 days
30 days unopened & unused
Generally not allowed
Dispenser material
Glass
Plastic
Plastic
Plastic
Plastic
Quality ingredients
Ownership
N.Y. small business
L'Oréal (~$40B revenue)
Puig (~$4B revenue)
Manzanita Capital (private equity firm)
Estée Lauder (~$15B revenue)

* Aesop’s “refill” is another bottle that omits the pump dispenser, reducing plastic usage by only 16%

Where you’ll find us

New York proud

We have a borough in our name for a reason. We're proud to do business in this city, which is also our biggest market.

contact us
Majson Jar is stockist of Element Brooklyn

Stockists

To reduce waste even further, we're making our products available at bring-your-own-container refill bars around the U.S.

View our stockists