We're thrilled to introduce the latest addition to the Element Brooklyn lineup: our first ever hair care products. After years of requests from our community, Awakening Shampoo and Awakening Conditioner are finally here, designed to bring the same luxury experience you love from our soaps and creams directly to your shower routine.
Meet Awakening
Our Awakening fragrance, inspired by Oribe's cult favorite "Signature" range, blends bright citrus and soft floral notes. The fragrance profile is fresh and invigorating – think sun-drenched citrus groves meeting a gentle floral garden. It's the kind of scent that makes your morning shower a moment of luxury.
Ingredients That Work as Hard as They Smell
We didn't just focus on creating a beautiful fragrance. The products are also packed with ingredients chosen for their effectiveness:
- Watermelon Extract: Rich in vitamins and antioxidants, it helps nourish and protect your hair and scalp
- Panthenol (Pro-Vitamin B5): Deeply moisturizes and strengthens hair while promoting scalp health
- Gentle, Sulfate-Free Formula: Cleanses without stripping, suitable for daily use on all hair types
Like all our products, both the shampoo and conditioner are vegan and cruelty-free, because luxury shouldn't come at the expense of our values.
Refills, Naturally
True to Element Brooklyn form, our hair care products are refill first. Each 17 oz shampoo pouch provides weeks of use while dramatically reducing plastic waste compared to traditional bottles. At $24 each, you're getting salon-quality hair care at a fraction of the price you'd pay for comparable luxury brands. (Oribe's Signature Shampoo is about 3x the price.)
Complete Your Shower Setup
To make the most of your new hair care routine, we're also launching Reusable Shampoo and Conditioner Dispensers (for a limited time only $7.50 each). These sleek, minimalist bottles are designed to complement our existing soap and cream dispensers, creating a cohesive aesthetic in your bathroom.
Made from durable, BPA-free plastic (we chose plastic over glass for shower safety, among other reasons), these dispensers are built to last forever. Mount them to your shower wall with our optional Dispenser Wall Mount for the ultimate in space-saving design.
Why Hair Care? Why Now?
Since launching Element Brooklyn, hair care has consistently been our most requested product category. We've heard from countless customers who love the way our soaps and creams make their daily routines feel more luxurious, and wanted that same experience for their hair care.
Developing these formulations took time; we didn't want to launch anything that didn't meet our standards for both fragrance and performance. We hope you'll agree that the result is a hair care system that delivers on the Element Brooklyn promise.
Shop the Collection
Awakening Conditioner
£23.00
Enriched with watermelon to nourish and panthenol for scalp health, Awakening Conditioner moisturizes and nourishes hair with a weightless touch. Fresh citrus unfolds into delicate white florals with a hint of warm sandalwood and vetiver. An invitation to the day… read more
Awakening Shampoo
£23.00
Enriched with watermelon to nourish and panthenol for scalp health, Awakening Shampoo cleanses with a weightless touch. Fresh citrus unfolds into delicate white florals with a hint of warm sandalwood and vetiver. An invitation to the day ahead.… read more
Reusable Shampoo Dispenser
£8.00
£9.00
Complete your Element Brooklyn dispenser set with this durable, bathtub-friendly body shampoo bottle. Also wall-mountable. Our dispensers are made of plastic (why?) but are intended to be purchased once and used forever.… read more
Reusable Conditioner Dispenser
£8.00
£9.00
Complete your Element Brooklyn dispenser set with this durable, bathtub-friendly body conditioner bottle. Also wall-mountable. Our dispensers are made of plastic (why?) but are intended to be purchased once and used forever.… read more
